COURSE NUMBER AND TITLE:
INSTRUCTOR OF RECORD:
BU 361 (001) Principles of Marketing - CRN 1564
Dee Anne Larson, Ph.D.
11:00-12:15 M/W Room RH 402
(Three Semester Hours Credit - 45 contact hours)
OFFICE LOCATION AND HOURS:
Reneau Hall Room 201;
329-7152 (Divisional Office); 329-7251 (My Office);
329-7458 (FAX); E-mail: dlarson@muw.edu; Web Site: http://www.muw.edu/~dlarson
Office Hours:
I will be in class during the following times:
Monday 10:00 - 11:00
Monday 11:00 - 12:15
1:30- 3:30
Tuesday 2:30 - 3:45; 6:00 - 8:45
Tuesday 4:00 - 6:00
Wednesday 11:00 - 12:15
Wednesday 10:00 - 11:00; 1:30 - 3:30
Thursday 2:30 - 3:45
Thursday 1:00 - 2:00 (Advising Center)
Friday By Appointment
It advisable to find times other than just prior to one of my classes
to stop by my office for a visit. I am usually preparing for class
and will not be able to give you my undivided attention. If my office
hours do not fit with your schedule, please give me a call and we will
make an appointment that is beneficial for both of us.
On Thursday from 1:00 - 2:00 I will be in the Advising Center in room 102 of Reneau Hall. Feel free to come see me at that location.
PREREQUISITES:
A grade of C or better in BU 211 (Accounting I) and BU 202 (Principles
of Economics II)
REQUIRED MATERIALS:
1) Essentials of Marketing: 7rd ed. By Lamb, Hair and McDaniel
2) Students will need four scantron forms for tests.
3) E-mail address and access to the World Wide Web.
COURSE DESCRIPTION:
This is an introductory course in the fundamental concepts of marketing.
A technology focus is used with reference to the Internet and its effect
on marketing practice, as well as its value as a research tool. The
class will meet and discuss readings, analyze cases, and evaluate current
marketing practice.
COURSE GOALS:
By the end of this course, students should be able to demonstrate skills
and knowledge related to the fundamental concepts of marketing which include:
* The marketing mix (price, place, product, and promotion) - the foundation
on which everything else builds;
* Marketing research - generating knowledge of consumers, markets,
products/services and best practices;
* Consumer decision marketing - understanding why and how consumers
purchase goods;
* Segmenting and targeting - understanding the best way to reach the
desired customer;
* Internet marketing - marketing in the technology era;
* Marketing ethics - understanding the ethical dilemmas that marketers
face;
* Global marketing - understanding the complexities of marketing in
an international setting.
GRADING:
Exams (4 @ 100 points each) 400
4 Assignments/Papers 200
Total possible points 600
GRADE DETERMINATION:
A = 600 - 540, B = 539 - 480, C = 479 - 420, D = 419 - 360, F = 359
- 0
Do not call me at the end of the semester asking me to give you a higher grade. I do not change grades. The only exception to this is if I made a mistake in calculating or recording your grade.
ACADEMIC MISCONDUCT:
No form of cheating will be tolerated. This includes, but is not limited
to, using unauthorized materials during an exam, submitting assignments
that are not the student’s own, plagiarism, and looking at another person’s
answers during an exam. If you do not understand the specifics of
plagiarism read Plagiarism: What it is and how to recognize and avoid it
(http://www.indiana.edu/~wts/wts/plagiarism.html). Disciplinary action
will be dealt with in accordance with the procedures found in the MUW Student
Handbook.
STUDENTS WITH DISABILITIES:
Any student who has a disability that may prevent him or her from fully
participating in the class should contact me so that we may discuss accommodations
necessary to facilitate your educational opportunities.
PARTICIPATION:
To make a good grade in the course, it is important that you read the
required material prior to class. You are expected to be prepared
and actively involved in every class. In this course, we discuss
many aspects of everyday organizational life, and almost all of you have
at least some organizational experience. Verbalization of your thoughts
and views on workplace behaviors will lead to increased learning for all
involved.
Reading assignments and practice exercises are included on the syllabus agenda. I expect each and every one of you to have completed all of the reading and exercises prior to class.
I am working on the assumption that you are here because you want to
learn. The more you learn about business now, the better are your
chances for an excellent career later. Learning is a personal experience.
I can not make you learning anything. I can only give you the materials
that will assist your learning process. Studies have shown the more
students read and participate in class, the more they learn. It is
a self directed process. If you choose to put forth minimal effort
in the class, your rewards will be limited. However, if you choose
to put forth a lot of effort, you will receive the greatest reward of all
- knowledge. Remember, knowledge is power!
ATTENDANCE:
A student’s grade indirectly contains an attendance component.
Therefore, I strongly advise everyone to come to class well prepared and
ready to participate. If you are close to a higher grade at the end
of the semester I will use your attendance record to determine if you get
the higher grade or not.
Please be on time for class. It is very disruptive when students
come in at various times during the class period. If you do come
in late and I have already checked roll, you will need to come up to me
after class so that your name is taken off the absenteeism sheet.
If you are continually late, there may be a point at which I decide to
count you as absent when you come in late, so please make every effort
to be on time.
There will be cases assigned throughout the semester. If you miss a class you are responsible for finding out what was missed. If you are not there the day that the case assignment is given out, you will still be required to turn in the assignment on the given due date. There will be a 10% penalty per day for any assignments that are not turned in on the due date.
EXAMS:
There will be 4 exams during the semester. Each exam will be
multiple choice, true/false, fill in the blank, short answer, and essay.
We will review the material to be covered on each exam prior to the exam
date. You will need 4 scantron forms for the exams.
FINAL EXAM:
The final exam for this class is scheduled for Monday, May 10, 2004
from 11:30 - 2:30. Under no circumstance will there be any final
exam make-ups given. This includes giving exams early. Please
check your final exam schedule before making any travel plans. If
an emergency arises and you are not able to take the final, you need to
contact me so that we can take actions that are in accordance with our
divisional policy.
MAKE-UP POLICY:
Please make plans to take the exams and turn in the assignments at
the designated times. If you see that you cannot make a deadline,
you must contact me prior to the deadline with a legitimate excuse.
All make-ups are essay.
I WILL NOT ACCEPT ANY EXCUSES AFTER THE FACT!
A missed exam or class assignment that has not been approved prior to
the deadline will result in a zero grade.
ASSIGNMENTS/PAPERS:
There will be 4 chapter assignments that will be due throughout the
year. I will provide you with a detailed description of each assignment
at a later date. The assignments will be related to the text book
material and will be comprised of Internet assignments, case analysis,
and application exercises.
One of my goals for the semester is to help you improve your writing skills. Good writing comes with experience and practice; therefore, each assignment will also include a research component. Assignments will be graded for 1) writing skills, 2) adequate support for your answers with outside research (properly cited of course), adequate use of the terminology used in the text, and quality of the answer. For the research component of each assignment, you will need to cite at least 5 sources (journal articles or books) that support your answers. The paper should include proper citations in the text and a bibliography. I will count off points for papers that do not contain proper citations and a proper bibliography. You should use the APA writing style.
Each assignment will be due at the beginning of class. All of
the assignments should be typed and stapled. I will not accept assignments
that do not meet this criteria. There will be a 10 % per day penalty
for all late assignments.
HELPFUL WORLD WIDE WEB LINKS:
www. dushkin.com/online/
At this site you will find tips on how to study more effectively, how
to write term papers, time management, problem solving techniques, how
to learn in class, and much more.
http://muw.edu/career/
career planning, job resources, job listings, graduate school information,
internships, interview strategies, resume writing
http:// www.jobweb.com/
job news, resumes, career information
http://businessmajors.about.com/
helpful information on what to expect from careers in business including
job descriptions and salary information.
http://www.collegegrad.com/
how to prepare resumes, how to do interviews, salary information, career
information
http://www.wegeweb.com
salary survey data
http://www.census.gov
census statistics
http://www.inside.com/default.asp?entity=AmericanDemo
American Demographics Magazine
http://acnielsen.com
panel data, marketing research, consumer statistics
http://wdfm.com
Web Digest for Marketers
http://www.bbb.org
business guidance, dispute resolution, news and alerts, consumer guidance
http://www.hoovers.com
company and industry information, money, career development, news
Attitude
The more I live, the more I realize the impact of attitude on
life.
Attitude is more important than facts.
It is more important than the past,
Than education, than money, than circumstances, than failures,
than success, than what other people think or say or do.
It is more important than appearance, giftedness or skill.
It will make or break a company...family.
The remarkable thing is we have a choice regarding the attitude
we will embrace for the day.
We cannot change our past.
We cannot change the fact that people will act in a certain way.
We cannot change the inevitable.
The only think we can do is play on the one string we have,
and that is our attitude.
TENTATIVE AGENDA
January 12 Introduction to Marketing
Careers in Marketing - http://lamb.swlearning.com - click on
“Careers in Marketing”
January 14 An Overview of Marketing - Chapter 1
January 19 MARTIN LUTHER KING, JR. BIRTHDAY HOLIDAY
January 21 Consumer Decision Making - Chapter 4
January 26 Business Marketing - Chapter 5
Segmenting and Targeting Marketing - Chapter 6
Give out Segmenting and Targeting Assignment
January 28 Chapter 6 continued
February 2 Decision Support Systems and Marketing Research - Chapter 7
February 4 Chapter 7 continued
February 9 Exam #1 - chapters 1,4,5,and 6
February 11 Segmenting and Targeting Assignment Due
February 16 Marketing Channels and Supply Chain Management - Chapter
10
February 18 Chapter 10 continued
February 23 Retailing - Chapter 11
Give out Retailing Assignment
February 25 Chapter 11 continued
March 1 Product and Services Concepts - Chapter 8
Retail Assignment Due
March 3 Chapter 8continued
March 8 SPRING BREAK
March 10 SPRING BREAK
March 15 Chapter 8 continued
March 17 Exam #2
March 22 Developing and Managing Products - Chapter 9
Give out Packaging and Labeling Assignment
March 23 Chapter 9continued
March 29 Integrated Marketing Communications - Chapter 12
March 31 Advertising and Public Relations - Chapter 13
Give out Advertising and Sales Promotion Assignment
Packaging and Labeling Assignment Due
April 5 Chapter 13 continued
April 7 Exam #3
April 12 Sales Promotion and Public Relations - Chapter 14
April 14 Chapter 14 continued
April 19 Internet Marketing - Chapter 15
Go to the Essentials of Marketing web page at http://lamb.swcollege.com
, click on Internet Chapter 14 on the left of the screen.
Advertising and Sales Promotion Assignment Due
April 21 Chapter 15 continued
April 26 Pricing Concepts - Chapter 16
April 28 Chapter 16 continued
May 3 Ethics, Social Responsibility and Marketing Environment - Chapter 2
May 5 Developing a Global Vision - Chapter 3
May 10 Final Exam: 11:30 - 2:30