COURSE NUMBER AND TITLE:
INSTRUCTOR OF RECORD:
BU 361 (E02) Principles of Marketing - Online
Dee Anne Larson, Ph.D.
(Three Semester Hours Credit - 45 contact hours)
OFFICE LOCATION AND HOURS:
Reneau Hall Room 201;
329-7152 (Divisional Office); 329-7251 (My Office);
329-7458 (FAX); E-mail: dlarson@muw.edu; Web Site: http://www.muw.edu/~dlarson
Office Hours:
I will be in class during the following times:
Monday 10:00 - 11:00
Monday 11:00 - 12:15
1:30- 3:30
Tuesday 2:30 - 3:45; 6:00 - 8:45
Tuesday 4:00 - 6:00
Wednesday 11:00 - 12:15
Wednesday 10:00 - 11:00; 1:30 - 3:30
Thursday 2:30 - 3:45
Thursday 1:00 - 2:00 (Advising Center)
Friday By Appointment
If you have a problem and would like to talk to me in person, please feel free to stop by during my office hours. Also, I would love to put a face with the name, so I encourage you to stop by and just say “hello” sometime.
On Thursday from 1:00 - 2:00 I will be in the Advising Center in room 102 of Reneau Hall. Feel free to come see me at that location.
PREREQUISITES:
A grade of C or better in BU 211 (Accounting I) and BU 202 (Principles
of Economics II)
REQUIRED MATERIALS:
1) Essentials of Marketing: 7rd ed. By Lamb, Hair and McDaniel
2) Access to the World Wide Web and WebCt.
On-line students will purchase the e-pack, associated with this
edition, available in the bookstore and on the Internet. You must
make sure your computer settings are correct to participate in this course.
See the following link for assistance:
http://www.webct.com/exchange/viewpage?name=exchange_browser_tuneup
TECHNICAL DIFFICULTIES:
If you have any technical problems associated with WebCt, you can contact
Patricia Brock (pbrock@muw.edu). She prefers to address your problems
via e-mail.
E-MAIL COMMUNICATIONS:
Please submit all e-mail communications with me through WebCT e-mail,
not MUW e-mail.
COURSE DESCRIPTION:
This is an introductory course in the fundamental concepts of marketing.
A technology focus is used with reference to the Internet and its effect
on marketing practice, as well as its value as a research tool. The
class will meet and discuss readings, analyze cases, and evaluate current
marketing practice.
COURSE GOALS:
By the end of this course, students should be able to demonstrate skills
and knowledge related to the fundamental concepts of marketing which include:
* The marketing mix (price, place, product, and promotion) - the foundation
on which everything else builds;
* Marketing research - generating knowledge of consumers, markets,
products/services and best practices;
* Consumer decision marketing - understanding why and how consumers
purchase goods;
* Segmenting and targeting - understanding the best way to reach the
desired customer;
* Internet marketing - marketing in the technology era;
* Marketing ethics - understanding the ethical dilemmas that marketers
face;
* Global marketing - understanding the complexities of marketing in
an international setting.
GRADING:
Exams (4 @ 100 points each) 400
4 Assignments/Papers 200
Total possible points 600
GRADE DETERMINATION:
A = 600 - 540, B = 539 - 480, C = 479 - 420, D = 419 - 360, F = 359
- 0
Do not call me at the end of the semester asking me to give you a higher
grade. I do not change grades. The only exception to this is
if I made a mistake in calculating or recording your grade.
EXAMS:
There will be 4 exams during the semester. The exams for the
online class will mainly be comprised of multiple choice and true/false
questions. However, as the semester progresses I may change the format
to include some short answer questions. All of the exams will be
taken online and will be timed. Once you have started the exam, you
will have a very limited amount of time to finish (there is a clock on
WebCT that helps you manage your time). Therefore, you need to be
prepared for the exams and know the material well. The final exam
is not comprehensive.
MAKE-UP POLICY:
There will be a range of times that you can take the exams, therefore,
I do not plan on giving any make-up exams.
ASSIGNMENTS/PAPERS:
There will be 4 chapter assignments that will be due throughout the
year. I will provide you with a detailed description of each assignment
at a later date. The assignments will be related to the text book
material and will be comprised of Internet assignments, case analysis,
and application exercises.
One of my goals for the semester is to help you improve your writing skills. Good writing comes with experience and practice; therefore, each assignment will also include a research component. Assignments will be graded for 1) writing skills, 2) adequate support for your answers with outside research (properly cited of course), adequate use of the terminology used in the text, and quality of the answer. For the research component of each assignment, you will need to cite at least 5 sources (journal articles or books) that support your answers. The paper should include proper citations in the text and a bibliography. I will count off points for papers that do not contain proper citations and a proper bibliography. You should use the APA writing style. All of the assignments should be typed and stapled. I will not accept assignments that do not meet this criteria. There will be a 10 % per day penalty for all late assignments.
I will download your assignments, grade them, and then return them to you via the mail. I will post a brief review of your assignment grade on WebCT, but the full set of comments will arrive in the mail. This means that you will not be getting your assignment grades back quickly.
PARTICIPATION:
To make a good grade in the course, it is important that you read the
required material. You are expected to be prepared and actively involved
in the class. This includes posting relevant comments on the discussion
board.
Students are expected to actively participate in discussions, assigned exercises and analysis of reading materials. Vocabulary, major themes, and analytical techniques will be addressed through use of the website (via the e-pack). Questions can be posted to the class discussion board and you can also ask the instructor directly. Readings from the text, website, and "handouts" will be analyzed by the students. If you are unclear about any of the material, at any time, ask for clarification (use http://webct.muw.edu ...not my MUW email), or make an appointment to see me.
Also, I choose the text after careful consideration of what is available, students' feedback from prior semesters, and breadth of learning options within the text. The textbook we are using has a wide variety of interactive, internet, and practical exercises from which to choose. I encourage you to take advantage of these as we progress through the semester. I expect students have read the material before we have an exam or discussion and read the material as it is assigned.
I am working on the assumption that you are here because you want to
learn. The more you learn about business now, the better are your
chances for an excellent career later. Learning is a personal experience.
I can not make you learning anything. I can only give you the materials
that will assist your learning process. Studies have shown the more
students read and participate in class, the more they learn. It is
a self directed process. If you choose to put forth minimal effort
in the class, your rewards will be limited. However, if you choose
to put forth a lot of effort, you will receive the greatest reward of all
- knowledge. Remember, knowledge is power!
LOGIN REQUIREMENTS/ATTENDANCE:
You are required to login to the class at least 3 days a week (MWF).
I will be posting discussions and providing you with supplemental information
(information not provided in the text) on a regular basis. I will
often present questions to the class and I will expected you to respond
to the questions/discussions in some way. I will be keeping track
of your participation in the discussions. Your discussions
should always be high quality and contribute to the class in a meaningful
way.
To receive credit for this course, there must be some evidence of you
"attending" class. If there is any question regarding your performance
in the class, your attendance record will be referenced for evidence of
progress and participation.
ACADEMIC MISCONDUCT:
No form of cheating will be tolerated. This includes, but is not limited
to, using unauthorized materials during an exam, submitting assignments
that are not the student’s own, plagiarism, and looking at another person’s
answers during an exam. If you do not understand the specifics of
plagiarism read Plagiarism: What it is and how to recognize and avoid it
(http://www.indiana.edu/~wts/wts/plagiarism.html). Disciplinary action
will be dealt with in accordance with the procedures found in the MUW Student
Handbook.
STUDENTS WITH DISABILITIES:
Any student who has a disability that may prevent him or her from fully
participating in the class should contact me so that we may discuss accommodations
necessary to facilitate your educational opportunities.
TENTATIVE AGENDA
This schedule is a guide. We may spend more or less on time the topics listed. If assigned readings change for any reason, you will be notified on-line.
Note: We will not be covering the chapters in numerical order.
January 12 -16
Week 1 Introduction to Marketing
Careers in Marketing - http://lamb.swlearning.com - click on “Careers in
Marketing”
An Overview of Marketing - Chapter 1
January 19-23
Week 2 Consumer Decision Making - Chapter 4
January 26-30
Week 3 Business Marketing - Chapter 5
Segmenting and Targeting Marketing - Chapter 6
Give out Segmenting and Targeting Assignment
February 2-6
Week 4 Decision Support Systems and Marketing Research
- Chapter 7
February 9-13
Week 5 Exam #1 - Chapters 1,4,5 and 6
Segmenting and Targeting Assignment Due
February 16-20
Week 6 Marketing Channels and Supply Chain Management -
Chapter 10
February 23-27
Week 7 Retailing - Chapter 11
Give out Retailing Assignment
March 1-5
Week 8 Product and Services Concepts - Chapter 8
Retail Assignment Due
March 8-12
Week 9 SPRING BREAK
March 15-19
Week 10 Exam #2
March 22-26 Developing and Managing Products
- Chapter 9
Week 11
Give out Packaging and Labeling Assignment
March 29 - April 2 Integrated Marketing Communications -
Chapter 12
Week 12 Advertising and Public Relations
- Chapter 13
Give out Advertising and Sales Promotion Assignment
Packaging and Labeling Assignment Due
April 5-9
Week 13 Exam #3
April 12-16
Week 14 Sales Promotion and Public Relations - Chapter 14
April 19-23
Week 15 Internet Marketing - Chapter 15
Go to the Essentials of Marketing web page at http://lamb.swcollege.com
, click on Internet Chapter 14 on the left of the screen.
Advertising and Sales Promotion Assignment Due
April 26-30
Week 16 Pricing Concepts - Chapter 16
May 3-7
Week 17 Ethics, Social Responsibility and Marketing Environment
- Chapter 2
Developing a Global Vision - Chapter 3
May 10 - 14
Week 18 Final Exam
Other Important Dates to Remember:
January 20 last day to enter classes
last day to change from audit to credit
last day to change from grade to pass-fail
January 30 last day to drop a course without receiving a grade of wp
or wf
last day to change from credit to audit
February 9 last day to apply for a degree to be awarded May 2004
February 27 last day a course may be dropped
March 17 advising period for summer and fall 2004 pre-registration starts
April 23 last day to withdraw from the University
HELPFUL WORLD WIDE WEB LINKS:
www. dushkin.com/online/
At this site you will find tips on how to study more effectively, how
to write term papers, time management, problem solving techniques, how
to learn in class, and much more.
http://muw.edu/career/
career planning, job resources, job listings, graduate school information,
internships, interview strategies, resume writing
http:// www.jobweb.com/
job news, resumes, career information
http://businessmajors.about.com/
helpful information on what to expect from careers in business including
job descriptions and salary information.
http://www.collegegrad.com/
how to prepare resumes, how to do interviews, salary information, career
information
http://www.wegeweb.com
salary survey data
http://www.census.gov
census statistics
http://www.inside.com/default.asp?entity=AmericanDemo
American Demographics Magazine
http://acnielsen.com
panel data, marketing research, consumer statistics
http://wdfm.com
Web Digest for Marketers
http://www.bbb.org
business guidance, dispute resolution, news and alerts, consumer guidance
http://www.hoovers.com
company and industry information, money, career development, news
Attitude
The more I live, the more I realize the impact of attitude on
life.
Attitude is more important than facts.
It is more important than the past,
Than education, than money, than circumstances, than failures,
than success, than what other people think or say or do.
It is more important than appearance, giftedness or skill.
It will make or break a company...family.
The remarkable thing is we have a choice regarding the attitude
we will embrace for the day.
We cannot change our past.
We cannot change the fact that people will act in a certain way.
We cannot change the inevitable.
The only think we can do is play on the one string we have,
and that is our attitude.